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Business Coaching Defined

Business coaching is the process of engaging in regular, structured conversation with a "client": an individual or team who is within a business, profit or nonprofit organization, institution or government and who is the recipient of business coaching. The goal is to enhance the client’s awareness and behavior so as to achieve business objectives for both the client and their organization”

Worldwide Association of Business Coaches™ (WABC™), 2011

The peculiarity of Business Coaching consists in enabling and supporting  the effective CONNECTION and ALIGNEMENT between the person and its reference organization,  to reach challenging objectives.

Business coaching, born to support executives, it’s nowadays become a well known practice. Newly targeted customers, as well as broader focus areas benefiting from this service (start up companies, business men, project teams) have boosted new business coaching prectices which integrate and broaden the basic, original way of coaching single, face to face subjects:  team coaching,  shadow coaching,  project team coaching, blended coaching and training are examples of the several ways now adopted to best serve organizations.

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